ASSERTIVE COMMUNICATION STRATEGIES IN THE 'DESAK ANIES' PROGRAM: MODERN POLITICAL DISCOURSE  IN INDONESIA

Desi Ramadali Hutauruk; April Yanti; Aisyah Arfani Rambe

doi:10.36665/elp.v10i1.1005

Penulis

Desi Ramadali Hutauruk Universitas Islam Negeri Sumatera Utara
April Yanti Universitas Islam Sumatera Utara
Aisyah Arfani Rambe Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.36665/elp.v10i1.1005

Abstrak

This research examines the language style used by Anies Baswedan in the “Desak Anies” program on Kompas TV, focusing on how assertive communication strategies are adapted to modern media platforms in Indonesia's political landscape. Using a qualitative approach with content analysis, episodes aired between January and December 2023 were analyzed based on McNair’s political communication theory and Austin’s speech act theory. The findings highlight four main assertive communication styles: basic assertion for clarity, empathic assertion for emotional connection, escalating assertion for firm responses, and confrontative assertion for addressing misinformation. By maintaining message consistency across platforms, this study emphasizes how political figures can effectively engage audiences, build trust, and shape public opinion in the digital era. This research contributes to the understanding of political communication strategies in Indonesia's ever-evolving media context.

Referensi

Aminuddin. (2011). Pengantar Apresiasi Karya Sastra. Sinar Baru Algesindo.

Alberti, R. E., & Emmons, M. L. (2023). Your Perfect Right: Assertiveness and Equality in Your Life and Relationships (10th ed.). Impact Publishers.

Austin, J. L. (2019). How to Do Things with Words (2nd ed.). Harvard University Press.

Bazeley, P., & Jackson, K. (2023). Qualitative Data Analysis with NVivo (4th ed.). SAGE Publications.

Creswell, J. W., & Poth, C. N. (2023). Qualitative Inquiry and Research Design: Choosing Among Five Approaches (5th ed.). SAGE Publications.

Davidson, S., & O'Brien, T. (2024). Political Communication in the Digital Era. Oxford University Press.

Failaq, M., & Madjid, A. (2022). Effective Campaign Strategies: Building Trust through Social Media. Journal of Political Communication Studies, 14(3), 87–102.

Hartanto, R., & Priyana, M. (2023). Politeness in Indonesian Political Communication: Tradition and Adaptation. Journal of Southeast Asian Communication Studies, 19(1), 43–57.

Keraf, G. (2019). Diksi dan Gaya Bahasa (22nd ed.). Gramedia Pustaka Utama.

Kustanti, E., & Prihmayadi, A. (2017). Communication Style in Modern Indonesian Politics. Indonesian Journal of Political Communication, 10(2), 22–35.

Lee, S., & Wong, C. (2024). Fact-Driven Political Communication: Best Practices in the Digital Age. Asian Journal of Communication Studies, 25(2), 90–102.

McNair, B. (2021). An Introduction to Political Communication (7th ed.). Routledge.

Nugroho, S., & Sastro, A. (2023). Adapting Political Messaging to Digital Platforms: A Case Study of Indonesian Media Strategies. Journal of Media Studies and Politics, 15(4), 109–126.

Patton, M. Q. (2022). Qualitative Research & Evaluation Methods (5th ed.). SAGE Publications.

Purnomo, H., & Hadiwidjoyo, T. (2023). Harmony in Indonesian Communication Culture: A Historical Perspective. Journal of Indonesian Cultural Studies, 18(2), 56–72.

Rahman, S., Kurniawan, E., & Setiadi, A. (2023). Political Communication Strategies for Public Engagement. Journal of Political Leadership and Governance, 8(1), 23–34.

Rodriguez, P., & Kim, J. (2024). Social Media and Political Leadership: A Comparative Perspective. Global Media and Politics Review, 20(1), 33–47.

Suharto, B., & Widjanarko, T. (2023). The Role of Traditional Communication in Modern Indonesian Politics. Asian Communication Journal, 12(3), 45–63.

Sutanto, B., & Dharma, F. (2024). Political Transparency in the Age of Digital Media. Journal of Political and Media Studies, 16(1), 12–29.

Thompson, L., & Garcia, M. (2024). Emotion and Clarity in Political Leadership: Effective Strategies for Building Trust. Leadership and Communication Review, 9(2), 65–84.

Wijaya, R., & Sutanto, D. (2022). Political Communication in Indonesia’s Digital Era: Challenges and Opportunities. Indonesian Journal of Political Studies, 11(3), 78–96.

Wilson, M., & Chang, T. (2024). Maintaining Message Consistency Across Media Platforms. Journal of Communication Strategy and Innovation, 17(1), 41–59.